Marketing Your Book: 3 months after launch

When I published my debut novel, Pestilence on 6 January 2021, I wrote a marketing plan to help raise awareness and generate sales. It was obviously limited by lockdown, but there was plenty I could do online. So nearly three months on, how's it gone? Well it wasn't a complete disaster...

Tell Everyone

The single most successful approach to marketing, which I cannot recommend highly enough, is to simply tell everyone. I told everyone I could think of.